Editorial flat-lay of a folded US-and-Canada region map with copper map pins, a contact rolodex, and a magnifying glass.

Search and discover · CPG broker network

Find the right brokers, filtered by what matters.

BrokerManager.org is a search-and-discovery tool for identifying CPG brokers across the US and Canada — at regional and national levels — filtered by region, retail channel, customer focus, or any combination, so brands find highly targeted sales representation.

See search filters See how it works

US + CanadaCoverage scope

3 axesRegion · channel · focus

Regional + nationalScale of representation

Filter axes

Three axes that build a real shortlist.

Most broker searches stall because the only filter is geography. BrokerManager.org adds the two axes that actually predict fit.

By region

Filter by US and Canada region — match brokers to your launch geography, distribution footprint, or retail-account map.

By retail channel

Filter by conventional grocery, natural, club, mass, drug, convenience, foodservice, or specialty — based on where your brand actually fits.

By customer focus

Filter by which retailer, category, or audience the broker actually owns — not just the channel they list.

Most broker searches stall because the only filter is geography. The right shortlist needs three axes — region, channel, and customer focus — before any reference call is worth making.

Conzumables Network · CPG broker search and discovery

Field notes

Three frames from the channel.

Operators we map against

Broker Managers Master Brokers Country Managers Trade SpendBy regionBy retail channelBy customer focus

Use cases

Six reasons brands run the search.

BrokerManager.org is the same tool brand sales leaders, country managers, and master brokers use to build, expand, and replace their broker map.

First-broker search

First broker engagement after a regional pilot — match channel, region, and audience to your earliest authorized retailers.

National rollout

Build a multi-region broker map after a national authorization — sequence regions, fill coverage gaps, lock dates.

Channel expansion

Add a broker for a new channel (natural, club, foodservice) without disrupting an incumbent in your existing channel.

Replacement search

Quickly shortlist alternative brokers when an incumbent underperforms or the relationship needs to be reset.

Country-manager onboarding

Use search results to brief a new US or Canada country manager on the existing or candidate broker map in their region.

Master-broker oversight

Master brokers and brand sales leaders use the search to audit whether the current network actually covers stated regions and channels.

Search-team coverage

Filtering, shortlisting, and warm introductions across the network.

BrokerManager.org pairs the search-and-filter tooling with team-supported shortlisting and warm broker introductions where appropriate.

Regional broker

Single-region broker with deep retailer relationships and field-merchandising coverage in their territory.

Multi-region broker

Multi-region broker covering 2–4 contiguous regions with shared back-office and sales leadership.

National broker

National broker with offices across the US (and often Canada) representing brands at HQ category reviews.

Specialty broker

Specialty broker focused on a specific channel — natural, club, military, foodservice — with deep buyer relationships.

Practical process

Five steps from search to onboarded broker.

Define the brief
Lock the launch region, target channels, and 2–3 retailer priorities before opening the search — the filters work best with a sharp brief.
Shortlist with filters
Use region + channel + customer focus filters to produce a 3–6 broker shortlist worth real diligence.
Reference each broker
Run reference checks with current and prior client brands. The search surfaces names; references decide who lands.
Onboard with guardrails
Sign with clear KPIs, region/channel exclusivity, performance reviews, and a 90-day pilot period before extending the contract.
Re-run periodically
Run the search again every 6–12 months to verify that the existing broker map still matches your channel and region plan.

Curriculum links

Find brokers

Ready to run a real broker search?

Send your launch region, target channels, and retailer priorities — the search team returns a ranked broker shortlist with reference notes and warm-introduction options.

Email the search team